The First 7 Things Customers Notice When They Walk in Your Door

Carlos Cabello

Jun 21, 20232 min read

Updated: Jun 22, 2023

When potential customers enter a facility, several factors can catch their attention and make a significant first impression. Here are some common things that potential customers often notice first:

#1 - Cleanliness and Maintenance:

The overall cleanliness and maintenance of the facility are crucial. Customers tend to notice the cleanliness of the entrance area, floors, windows, and furniture. A well-maintained facility creates a positive impression and signals professionalism.

#2 - Ambience and Atmosphere:

The overall ambience and atmosphere of the facility play a significant role. Factors like lighting, decor, colors, and music can contribute to creating a welcoming and pleasant environment. A visually appealing and comfortable space can attract potential customers.

#3 - Organization and Layout:

The organization and layout of the facility are also noticeable. Customers observe how the space is arranged, whether it is easy to navigate, and if there are clear signage and directions. An organized and well-designed layout can enhance the customer experience.

#4 - Staff Interaction:

The behavior and interaction of the staff members can leave a strong impression. Friendly and attentive staff who greet customers warmly and offer assistance create a positive impression. On the other hand, negative or indifferent staff interactions can be off-putting.

#5 Visual Displays and Branding:

Eye-catching visual displays, such as promotional banners, signage, or product showcases, can draw customers' attention. A facility that effectively showcases its brand identity and products/services can generate interest and curiosity.

#6 Scent and Odors:

The scent or smell of the facility can also make an impact on customers. Pleasant aromas or a clean scent can create a positive association, while unpleasant odors can have the opposite effect.

#7 Overall Maintenance and Upkeep:

Customers tend to notice the general state of maintenance and upkeep, including the condition of fixtures, furniture, and amenities. If there are signs of neglect or disrepair, it can reflect negatively on the facility and its commitment to quality.

The Bottom Line:

Remember that the specific factors that customers notice first can vary depending on the type of facility, industry, and customer expectations. It's essential for businesses to understand their target audience and strive to create a positive and welcoming environment that aligns with their brand and customer needs.

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CBA Building Services is a local commercial cleaning company offering customized cleaning services that are reinforced by our top of the industry quality assurance program and a upper management with over 18 years of commercial cleaning and sanitizing experience. Our customers save money in the long run and immediately see the benefits of a clean, safe and healthier facility.